Ad Blocking and the Who US?? Mentality
Having worked on the media side of the house for a good part of my adult life, I’ve watched the ad blocking debate quite closely. I used to make money off ads, so I know the feelings that are going on in the heads of the people who are now trying to equate ad blocking with stealing.
But the issue has far more facets than what most people have covered, and so it’s worth diving in a bit.
Back in my TNW days, I handled the ad partnership between Federated Media and our site. Every week, almost without fail, there was an ad or a campaign to which I had to say no. It wasn’t FM’s fault. They were just trying to do what was best for their company, as one might suspect. But often times what’s best for their immediate bottom line falls directly against the path of what’s best for a site’s readers.
It’s just business. Advertisers, more often than not, want the most obtrusive thing that they
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