Blogs typically run on ads.
Box and rectangle ad rates suck.
To overcome bad ad rates, blogs are trying to do advertising differently.
Some of it is good.
Some of it is blatantly anti-reader.
According to the company, the native unit will allow brands to embed social updates on the Mashable homepage that look and feel like Mashable posts.
Tell me this – Do you want to go to a site, click on something that looks like a story and instead have an ad fed to you? Because that’s what Mashable just “invented.”