If I had to consider what my personal version of hell would be like, it would be senseless arguments, baseless debates and uneducated ranting, shoved into my face at all hours of the day.
It would be updates from “friends”, concerning things that nobody cares about such as little Billy’s first poo poo of the day (there will be 4 more such updates from this person in the next 24 hours.)
Oh yes, and between the times when I’m trying not to wretch from the vile filth that these so-called friends are spewing forth, I’ll be shown ads. Ads for things about which I couldn’t possibly care less. Because targeting only works if your audience is being truthful about themselves and allowing you to see it, targeted ads largely fail on me.
That’s exactly what Facebook has decided to provide, with the release of Home and its companion phone, First.
Can we marinate, for just a moment, on the...