Rethinking Content: Email Marketing
I have a lot of thoughts about content, especially as it relates to content marketing and businesses as publishers. I tweet about this a lot, and I’ve even done some speaking on the subject, but I thought it was about time to write down some of these thoughts into a more coherent form.
First up, email.
If you were to go to your local mom & pop store, order something, have it delivered to your home and then wake up to their billboard in your yard the next day, how happy would you be?
Yet that’s exactly how we treat people when they provide us with their email address. That email address is, for most people, as close as they’ll come to providing us with a direct line of communication via the Internet. It’s every bit as real today as someone’s home address was 10 years ago.
I did an informal survey of my Twitter followers. Of those who responded, 98 percent of them stated that...
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