With One Move, Microsoft Could Become a Mobile Giant

Anand Lal Shimpi is smarter than me. Chances are he’s smarter than you too. His site, AnandTech, is inarguably the go-to source for in-depth, highly detailed reviews of new products and technologies.

I got to meet Anand last year at CES, and we had the chance to speak again this year. We were discussing the successes and failures of Microsoft when he dropped this bomb (which is not a direct quote, but as close as I can remember):

“Now imagine this. Let’s say that the next Xbox falls in line with Windows 8 and Windows Phone 8 where you can write once, deploy anywhere. A game developer could create a single title, then deploy it across three different devices at once.”

Given the continued, simply amazing success of the Xbox, there’s positively no doubt in my mind that we would see Windows Phone immediately jump in popularity. I can’t even begin to imagine the growth that the platform would see if game developers could push Xbox, desktop and MOBILE versions of their games, all of which are based on the same method of creation.

Gamers are a loyal bunch. Just try getting a hardcore PC gamer to move to an Xbox. But just imagine the reach that developers could have. Imagine the money that could be made when their biggest fans can play their favorite games on the Xbox at home, their laptop on the road or a mobile version on the train.

Massive. Adoption.


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